Wrong answer, Dean Barker! (Campbell Live Fail)

Dean Barker still in the 'woe is me' phase gets interviewed by John Campbell (Campbell LIVE is so much better than that cheap twitter trash on Seven Sharp)
'The America's cup is my life' says Deano begging for his job back. 'I gave my heart and soul', he assured us.

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What's the One Overt Message?

Posted March 11, 2011
Pathetic as it may seem, we've never made a pull-up banner for the business.   The main problem has always been "What's the message we want to convey?"   and "What will this be used for". Being cost conscious accountant (dammit!) we want to get the best bang for our buck.  A one size fits all (but usually nothing) was our thinking.

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