Last week I was watching a TV programme which served up a valuable business lesson. Here's what happened. Three B & B owners stay at each others places for a night. In the morning, they can decide how much of the standard tariff they think the experience was worth. They also provide comment on what they liked or didn't like. Participants were a young couple just starting out, a posh lady who used to run a finishing school, and a down-home older couple.
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